The force of engaging using TV commercials

When it comes to creating engagement, a TV commercial is not the first channel that comes to mind. But nowadays the internet is in your pocket and switching from TV to another device is not a problem anymore. According to a research conducted by Turner broadcasting, 19.5% of social media brand activity is driven by TV commercials.
Here are two Star Wars commercials that did an excellent job in creating social media engagement using a commercial.


Let’s start off with a commercial of a Star Wars movie: Rouge One. This commercial from China actually brought me real tears, and reading the reactions on YouTube, also to another 7 million people around the world had the same experience. In two days the commercial was shared over 88,000 times and had 144,000 reactions. Absolutely a beautiful, breathtaking commercial:

The Spot is from Phillippine telecom company Globe and Disney Southeast Asia and is an effort to raise donations for the Philippine General Hospital Medical Foundation. Beautiful to see how every element falls in place for creating an emotional campaign. To see more on how they do it, read the article: emotional commercial

Volkswagen: The force

The success of this commercial was so great that they made a trilogy of the commercials. The ad was launched in 2011. One day after launching the campaign at 8 a.m., the video was already watched 1.8 million times on YouTube. However, Greenpeace made a parody on this commercial creating attention for Volkswagen’s lack of reducing CO2 emission. The Death Star, and in this parody, Volkswagen, is destroying the earth with the emission.

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