The effect that loss has on a brain, is stronger than the effect of gaining. Decision behavior can be strongly affected using loss aversion. Think about the conversations you have at work next to the coffee machine. They are all about negative issues where someone has lost. Not often they will tell you what discussion they won because simply the effect of it is a lot smaller. Read about an interesting experiment and examples to work with. Continue reading
In marketing sense of urgency and scarcity are used to force a customer to take immediate action. But how do you create these senses on your readers? Here are 5 factors that increase that sense. Continue reading
Creating a meaningful campaign requires you to ask the right question. Start creating meaningful birthday campaigns and build a strong customer relationship instead of pushing vouchers on the customers probably busiest day of the year. I used to get tons of emails on my birthday, but that seems to be over. Do companies finally realize that just creating a birthday campaign with a voucher does not work? Continue reading
When it comes to creating engagement, a TV commercial is not the first channel that comes to mind. But nowadays the internet is in your pocket and switching from TV to another device is not a problem anymore. According to a research conducted by Turner broadcasting, 19.5% of social media brand activity is driven by TV commercials.
Here are two Star Wars commercials that did an excellent job in creating social media engagement using a commercial. Continue reading
The GDPR is going to have a great impact on your marketing organization. This is a summary of what you should be aware off as a marketer, concerning the GDPR. You will have to leave to your Data Officer and Legal Department, but this you have to know:
Because the possibilities on how we can use data grow every day, the value of that data is rising. But how do you get data from your customers? How do you know what they like? Here 3 tips to enrich the data of your customers by letting them fill it in. Continue reading
We all want to increase the number of Event Driven Marketing campaigns because we are all aware that it is an effective way of marketing. The right offer, at the right moment, trough the right channel. Event based campaigns are highly effective because the customer gets an offer that he needs at that moment, Instead of sending offers at the moment the company wants you to buy. These 5 events are proven to be effective, so see if you can use them in your company. Continue reading
Testing in email marketing is the best way to increase your email metrics. Every audience is different and therefore behavior differs. You can’t find online what works for your audience, you simply have to test. Here is a list of 50 ideas to inspire you to test more: Continue reading
Not many marketers know how to respond to the unsubscribe rate. Also, the focus is usually on open, click and response rate. But there are multiple instruments that you can use to reduce the unsubscribe rate. Some unsubscribers really don’t want to receive your emails, that’s okay, but a lot of your subscribers can be saved.
When you go on a city trip to New York, your eyes will be attacked by marketing exposures. If you walk on Times Square, World Trade Center or Broadway, marketing is everywhere. But my mind fell on a less familiar spot where I found the beginning of TV commercial.