In marketing sense of urgency and scarcity are used to force a customer to take immediate action. But how do you create these senses on your readers? Here are 5 factors that increase that sense. Continue reading
Marketers often struggle with choosing the right color and guess what looks nice. But what color combinations are biologically attractive to our eyes and what color is right for the Call-To-Action button. There is no magic color that works for a CTA button, it all depends on the other colors you use in your communication. I will explain the effect of color on the eyes and 4 kinds of color combinations that you can use. And also an awesome tool to make all these combinations super easy including RGB and hex color codes!