Exceptional designs, tips & tricks for your deliverability, awesome coding for interactive emails, where can I find such blogs? While the list below is ordered, there is according to me no best blog, but they all offer a different kind of content in which they exceed. Continue reading
Understanding deliverability helps your email marketing in a great way. Improving deliverability is sometimes the easiest way to increase your reach. Also, you do not want to lose an eye on your deliverability rate. your ESP might ban you from the service or your IP address gets blocked. Continue reading
Testing in email marketing is the best way to increase your email metrics. Every audience is different and therefore behavior differs. You can’t find online what works for your audience, you simply have to test. Here is a list of 50 ideas to inspire you to test more: Continue reading
Not many marketers know how to respond to the unsubscribe rate. Also, the focus is usually on open, click and response rate. But there are multiple instruments that you can use to reduce the unsubscribe rate. Some unsubscribers really don’t want to receive your emails, that’s okay, but a lot of your subscribers can be saved.