Smart Email Birthday Campaigns

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Creating a meaningful campaign requires you to ask the right question. Start creating meaningful birthday campaigns and build a strong customer relationship instead of pushing vouchers on the customers probably busiest day of the year. I used to get tons of emails on my birthday, but that seems to be over. Do companies finally realize that just creating a birthday campaign with a voucher does not work? Continue reading

5 ideas for Event Driven Marketing Campaigns

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We all want to increase the number of Event Driven Marketing campaigns because we are all aware that it is an effective way of marketing. The right offer, at the right moment, trough the right channel. Event based campaigns are highly effective because the customer gets an offer that he needs at that moment, Instead of sending offers at the moment the company wants you to buy. These 5 events are proven to be effective, so see if you can use them in your company. Continue reading