Testing in email marketing is the best way to increase your email metrics. Every audience is different and therefore behavior differs. You can’t find online what works for your audience, you simply have to test. Here is a list of 50 ideas to inspire you to test more: Continue reading
Not many marketers know how to respond to the unsubscribe rate. Also, the focus is usually on open, click and response rate. But there are multiple instruments that you can use to reduce the unsubscribe rate. Some unsubscribers really don’t want to receive your emails, that’s okay, but a lot of your subscribers can be saved.
When you go on a city trip to New York, your eyes will be attacked by marketing exposures. If you walk on Times Square, World Trade Center or Broadway, marketing is everywhere. But my mind fell on a less familiar spot where I found the beginning of TV commercial.
Some things in life are just annoying and you simply have to deal with it. But companies come with different solutions to change the perception those annoying processes. Here are some awesome ideas from traffic that are great in changing behavior. Continue reading
Marketers often struggle with choosing the right color and guess what looks nice. But what color combinations are biologically attractive to our eyes and what color is right for the Call-To-Action button. There is no magic color that works for a CTA button, it all depends on the other colors you use in your communication. I will explain the effect of color on the eyes and 4 kinds of color combinations that you can use. And also an awesome tool to make all these combinations super easy including RGB and hex color codes!
Emotion is an important aspect of campaigns. In different emotions, a message can be perceived in a different way. Try to imagine a donating campaign for children at war. How would you perceive this campaign when you are mad? And how would you if you were commiserative. In a mad mood you will probably focus on the bad guys creating the war (who you don’t want to send money) and in a commiserative mood, you might feel compassion for the children. The messenger will use everything as music, colors, text, lyrics and sound to get you in the right mood.
Do you have a NPS score on your website, feedback buttons at the end of your emails and does customer service asks your customers to score the conversations. Nowadays every company asks feedback to their customers, but here is a weird experience of what we can all learn.
The idea of writing this post started on my holiday in France. I had to stop at a tank station and visited the restroom. After peeing at the urinal I noticed an interface with a question: “How clean was this toilet?” including 3 smileys. A few questions popped up: Why is this next to the urinal and not next to the exit? Why was the toilet dirty if they have this interface? Do I want to touch the button? Everything is the toilet has sensors, flushing, hand washing, hand drying, why not these buttons? I am starting to doubt whether this way of asking feedback actually works.