When it comes to creating engagement, a TV commercial is not the first channel that comes to mind. But nowadays the internet is in your pocket and switching from TV to another device is not a problem anymore. According to a research conducted by Turner broadcasting, 19.5% of social media brand activity is driven by TV commercials.
Here are two Star Wars commercials that did an excellent job in creating social media engagement using a commercial.
Let’s start off with a commercial of a Star Wars movie: Rouge One. This commercial from China actually brought me real tears, and reading the reactions on YouTube, also to another 7 million people around the world had the same experience. In two days the commercial was shared over 88,000 times and had 144,000 reactions. Absolutely a beautiful, breathtaking commercial:
The Spot is from Phillippine telecom company Globe and Disney Southeast Asia and is an effort to raise donations for the Philippine General Hospital Medical Foundation. Beautiful to see how every element falls in place for creating an emotional campaign. To see more on how they do it, read the article: emotional commercial
Volkswagen: The force
The success of this commercial was so great that they made a trilogy of the commercials. The ad was launched in 2011. One day after launching the campaign at 8 a.m., the video was already watched 1.8 million times on YouTube. However, Greenpeace made a parody on this commercial creating attention for Volkswagen’s lack of reducing CO2 emission. The Death Star, and in this parody, Volkswagen, is destroying the earth with the emission.
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The GDPR is going to have a great impact on your marketing organization. This is a summary of what you should be aware off as a marketer, concerning the GDPR. You will have to leave to your Data Officer and Legal Department, but this you have to know:
Because the possibilities on how we can use data grow every day, the value of that data is rising. But how do you get data from your customers? How do you know what they like? Here 3 tips to enrich the data of your customers by letting them fill it in. Continue reading
We all want to increase the number of Event Driven Marketing campaigns because we are all aware that it is an effective way of marketing. The right offer, at the right moment, trough the right channel. Event based campaigns are highly effective because the customer gets an offer that he needs at that moment, Instead of sending offers at the moment the company wants you to buy. These 5 events are proven to be effective, so see if you can use them in your company. Continue reading
Testing in email marketing is the best way to increase your email metrics. Every audience is different and therefore behavior differs. You can’t find online what works for your audience, you simply have to test. Here is a list of 50 ideas to inspire you to test more: Continue reading
Not many marketers know how to respond to the unsubscribe rate. Also, the focus is usually on open, click and response rate. But there are multiple instruments that you can use to reduce the unsubscribe rate. Some unsubscribers really don’t want to receive your emails, that’s okay, but a lot of your subscribers can be saved.
When you go on a city trip to New York, your eyes will be attacked by marketing exposures. If you walk on Times Square, World Trade Center or Broadway, marketing is everywhere. But my mind fell on a less familiar spot where I found the beginning of TV commercial.
Some things in life are just annoying and you simply have to deal with it. But companies come with different solutions to change the perception those annoying processes. Here are some awesome ideas from traffic that are great in changing behavior. Continue reading
Marketers often struggle with choosing the right color and guess what looks nice. But what color combinations are biologically attractive to our eyes and what color is right for the Call-To-Action button. There is no magic color that works for a CTA button, it all depends on the other colors you use in your communication. I will explain the effect of color on the eyes and 4 kinds of color combinations that you can use. And also an awesome tool to make all these combinations super easy including RGB and hex color codes!
Let’s head for Thailand where the need for a life insurance is communicated in a very emotional way.
Emotion is an important aspect of campaigns. In different emotions, a message can be perceived in a different way. Try to imagine a donating campaign for children at war. How would you perceive this campaign when you are mad? And how would you if you were commiserative. In a mad mood you will probably focus on the bad guys creating the war (who you don’t want to send money) and in a commiserative mood, you might feel compassion for the children. The messenger will use everything as music, colors, text, lyrics and sound to get you in the right mood.