Using loss aversion in your advantage

The effect that loss has on a brain, is stronger than the effect of gaining. Decision behavior can be strongly affected using loss aversion. Think about the conversations you have at work next to the coffee machine. They are all about negative issues where someone has lost. Not often they will tell you what discussion they won because simply the effect of it is a lot smaller. Read about an interesting experiment and examples to work with. Continue reading

Smart Email Birthday Campaigns


Creating a meaningful campaign requires you to ask the right question. Start creating meaningful birthday campaigns and build a strong customer relationship instead of pushing vouchers on the customers probably busiest day of the year. I used to get tons of emails on my birthday, but that seems to be over. Do companies finally realize that just creating a birthday campaign with a voucher does not work? Continue reading

The force of engaging using TV commercials

When it comes to creating engagement, a TV commercial is not the first channel that comes to mind. But nowadays the internet is in your pocket and switching from TV to another device is not a problem anymore. According to a research conducted by Turner broadcasting, 19.5% of social media brand activity is driven by TV commercials.
Here are two Star Wars commercials that did an excellent job in creating social media engagement using a commercial. Continue reading

5 ideas for Event-Driven Marketing Campaigns

We all want to increase the number of Event Driven Marketing campaigns because we are all aware that it is an effective way of marketing. The right offer, at the right moment, trough the right channel. Event-based campaigns are highly effective because the customer gets an offer that he needs at that moment, Instead of sending offers at the moment the company wants you to buy. These 5 events are proven to be effective, so see if you can use them in your company. Continue reading