Hey, I’m Ayomide Ilegbemi but everyone calls me Ayo.

I’m a full-stack marketer, brand strategist, and freelance writer obsessed with clarity, creativity, and building in public. I created Marketing Memoir to document the real, behind-the-scenes journey of doing meaningful marketing work; the experiments, the mindset shifts, the campaigns that flopped (and the ones that slapped).

I don’t write from the mountaintop. I write from the messy middle where growth, grit, and good stories happen.

Whether you’re a founder, freelancer, content strategist, or just figuring it out like the rest of us, this is where I reflect, rethink, and remix everything I’m learning about marketing that actually moves people.

Come for the strategy, stay for the story.