You’ve already taken the first step. You’re doing the research. Whether you’re planning your first small business or trying to keep one alive. Here are my best tips on being a successful small business owner. 1. Know Your Customer Who wants to buy your product or service? Do you know what they value in a business like […]
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Not all customers are the same. Young adults that are age 18 – 25 do not all enjoy hiding in their parent’s basements playing video games. Those that are age 65 and up do not all enjoy golf. Some may even despise it. Do you know who your customer is? If the first words out
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One of the fundamentals of marketing is knowing what your customer values. You can’t be everything to everyone. Case in point: The Cadillac Cimarron. What was so bad about it? It was a poor attempt to introduce a lower-priced Cadillac. GM decided to put Cadillac badges on a Chevrolet Cavalier and call it a new
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Does your company vehicle list your name, phone number and a quick list of services? You might be doing it all wrong. As humans, our memory plays a huge part in our decision-making. And sometimes these memories only appear when we need them most. To make this point clear, I’m going to walk you through
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One of the easiest ways to discover how to differentiate yourself from competitors is with a positioning map. What’s a Positioning Map? A positioning map is a visual that allows you to understand how customers might view similar products or services. The best thing about a Positioning Maps is they make it easy
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