Marketing Strategy

Creating a memorable customer experience is essential for any business looking to stand out in today’s competitive marketplace. From the moment a customer enters your store or sits down at your restaurant, they are forming an opinion about your business. In this post, we’ll explore the three secrets to enhancing customer experience and help you […]

In today’s competitive marketplace, it’s more important than ever to understand and meet the needs of your customers. A customer-driven marketing strategy puts the wants and needs of your target audience at the center of everything you do and can help you build long-lasting relationships and drive business growth. Here are four steps to create

In 2013, Google unveiled Google Glass, a wearable computer with an optical head-mounted display. The company heavily marketed the Glass as a revolutionary product that would change the way we interact with technology and the world around us. However, despite Google’s efforts to promote the Glass, it ultimately became a major marketing flop. One of

As an independent musician, it can be challenging to get your music out there and build a dedicated fanbase. But with the right strategies, you can effectively market your music and reach a wider audience. Make sure you have a strong digital presence. You may not be ready for a website, but you most likely

The 4 Ps of Marketing have been around for decades, and they’re used by marketers all over the world. But let’s be real, are these really the only factors that matter when it comes to marketing a product or service? So, what are the “4 Ps” of Marketing? The 4 Ps of marketing are product,

Are you thinking of starting a business, but feeling daunted by the idea of coming up with something entirely new and original? The truth is, you don’t have to. In fact, one of the easiest ways to start a business is by taking an existing idea, product, or service and applying it to a different

As a business owner or marketer, it’s incredibly important to get a good grasp of the costs of creating and promoting your product or service. One useful tool for understanding these costs is the cost curve, a graph that illustrates the relationship between the cost of producing a good or service and the quantity of

As I began my marketing career, I wanted to learn more about what marketing really was. As a devoted reader of Seth Godin’s writings, it came as no surprise that I found a wealth of inspiration within his blog. One of the blog posts I read was titled “The minimum viable audience“. In the blog

Customer driven marketing is the practice of understanding customer needs. Specifically, understanding customer needs better than your customers. With this strategy you try to understand customer desires, dislikes, and frustrations with current market offerings. This strategy has allowed some companies to develop a product or service that customers didn’t even realize they wanted.  There are