As a daycare owner, your website is often the first impression parents have of your business. An outdated, poorly designed website can turn parents away, while an attractive, easy-to-navigate site builds trust and draws them in. With a few simple upgrades, you can transform your web presence and attract more clients. Here are easy website fixes to bring in more parents:
Explain What Makes Your Daycare Stand Out
Parents have many options when considering childcare. Help your daycare shine by devoting a section of your website to share your unique value proposition. Explain the top reasons why a parent should choose your daycare over competitors with text, images and video. Some areas you may highlight include:
- Custom Programs: Showcase special programs that set you apart. For example, focus on how your Spanish immersion curriculum gives kids a head start.
- Experience: Play up extensive experience if your daycare has been operating for decades. Share founder and teacher backstories.
- Awards & Accreditations: Display badges, awards and certifications earned to back up quality. For instance, highlight top safety accreditations.
- Community Involvement: Describe charity events held and community organizations you support. This builds local goodwill.
- Facilities: Show off performing theaters, outdoor playgrounds, innovative tech labs or specialized equipment that wows parents.
Making your differentiators clear gives parents tangible reasons to choose you over competitors when they visit your site. Devote your homepage to spell out exactly what makes families love your daycare!
Simplify Navigation
The first thing parents look for is how to contact you and see rates and availability. Make this info easy to find by including contact forms, a rates page, and an enrollment inquiry form prominently on every page. Ensure all pages are quickly accessible through a simple main navigation menu at the top of your site. Remove clutter from menus and eliminate confusing jargon. Show parents what they need fast.
Update Styling
A fresh, modern web design makes a huge difference. You don’t have to do a complete redesign. Start by updating colors, fonts, images to newer styles. Use plenty of white space for cleanliness and readability. Make sure the design works well on mobile devices, as most parents browse sites on phones first.
Highlight Your Offerings
Help parents quickly see that you have what they need. Create a services page highlighting all programs you provide, like infant care, after school care, tutoring services and more. Share plenty of photos showing activities, facilities and interactions that differentiate you from competitors. Call out unique offerings parents want like outdoor play spaces, healthy menus and enrichment curriculum.
Optimize for Google
Many parents search “daycares near me” online. Make sure you show up by optimizing pages and imagery with relevant keywords parents search for. This allows more local parents to discover your site and connect.
With a few easy website improvements targeted to parent needs, you can expect more enrollment inquiries in your daycare. Let me know if you need any help implementing or have additional website questions!
