Getting more sales on your online store is critical for growing your eCommerce business. While paid ads are always an option, focusing on organic tactics can deliver more sustainable and cost-effective results over time. In this post, I’ll share some powerful eCommerce marketing tactics you can use to potentially double the sales of your online store.
Optimize your website for search engines
Search engine optimization (SEO) is the process of improving your website’s visibility and relevance for search queries related to your products or services. SEO can help you drive organic traffic to your store, which is often more qualified and engaged than paid traffic.
To optimize your website for search engines, you need to:
- Conduct keyword research to find out what your target audience is searching for and how competitive those terms are.
- Create high-quality content that matches the search intent and provides value to your visitors. Use your keywords naturally and strategically throughout your content, titles, headings, meta tags, and URLs.
- Optimize your site speed, mobile-friendliness, navigation, and user experience. These factors affect how search engines and users perceive your website and influence your rankings and conversions.
- Build backlinks from other reputable and relevant websites that link to your content. Backlinks signal to search engines that your website is trustworthy and authoritative, which can boost your rankings and traffic.
Optimize product content
Product content is the information and media that you provide on your product pages, such as product titles, descriptions, images, videos, reviews, and ratings. Product content can help you:
- Showcase your products’ features, benefits, and value proposition, and persuade your visitors to buy from you.
- Answer your customers’ questions and objections, and address their pain points and needs.
- Enhance your SEO, and increase your visibility and relevance for product-related search queries.
- Boost your conversions, sales, and revenue, by improving your product page performance and user experience.
To optimize your product content, you need to:
- Write clear and catchy product titles that include your main keywords and describe your products in a few words.
- Write compelling and informative product descriptions that highlight your product’s unique selling points, benefits, and specifications. Use bullet points, headings, and subheadings to organize your content and make it easy to scan.
- Use high-quality and relevant product images and videos that showcase your products from different angles, sizes, colors, and variations. Use zoom, rotate, and 360-degree features to provide a realistic and immersive view of your products.
- Display social proof, such as customer reviews, ratings, testimonials, and user-generated content, to build trust and credibility among your visitors. Encourage your customers to leave feedback and share their experiences with your products.
- Add clear and prominent call-to-action buttons, such as “Add to Cart”, “Buy Now”, or “Checkout”, that guide your visitors to the next step in the purchase process.
Implement email marketing
Email marketing is the use of email to communicate with your subscribers and customers, and persuade them to take action. Email marketing can help you:
- Build a relationship with your audience and keep them updated on your latest news, products, offers, and tips.
- Segment your audience based on their preferences, behavior, and purchase history, and send them personalized and relevant messages.
- Nurture your leads and move them along the sales funnel, from awareness to consideration to purchase.
- Increase your customer retention, loyalty, and lifetime value, by sending them welcome emails, thank you emails, feedback emails, re-engagement emails, and loyalty emails.
To implement email marketing, you need to:
- Build an email list of subscribers who have given you permission to contact them. You can use various methods to grow your list, such as offering a lead magnet, a discount code, a free trial, or a newsletter subscription in exchange for their email address.
- Choose an email marketing platform that allows you to create, send, and manage your email campaigns.
- Design and write your email campaigns, following the best practices for email marketing. Your emails should have a clear and catchy subject line, a compelling and concise body copy, a strong and clear call to action, and an attractive and responsive design.
- Test and optimize your email campaigns. You should test your emails for deliverability, readability, compatibility, and performance, and make adjustments as needed.
Invest in influencer marketing
Influencer marketing is the use of influential people, such as celebrities, bloggers, vloggers, or experts, to promote your products or services to their followers or fans. Influencer marketing can help you:
- Reach a large and engaged audience who trust and follow the recommendations of their favorite influencers.
- Increase your brand awareness, credibility, and reputation, by associating your products with reputable and relevant influencers.
- Generate more traffic, leads, and sales, by leveraging the influencer’s content, platform, and network.
- Create user-generated content, such as reviews, testimonials, or tutorials, that showcase your products and provide social proof.
To invest in influencer marketing, you need to:
- Identify and research potential influencers who are relevant to your niche, products, and target audience.
- Reach out and pitch your offer to the influencers who match your criteria and goals. You should craft a personalized and compelling email that introduces your brand, explains your value proposition, and proposes a collaboration.
- Negotiate and agree on the terms and conditions of the collaboration, such as the type, format, and frequency of the content, the compensation, the timeline, and the expectations. You should use a written contract or an agreement to formalize and secure the deal.
- Monitor and measure the results of the influencer marketing campaign. You should track the influencer’s content, such as impressions, clicks, conversions, cost, and ROI, and compare them with your goals and benchmarks.
eCommerce marketing is a competitive and dynamic field that requires constant innovation and experimentation. By applying these helpful eCommerce marketing tactics, you can double your store traffic and grow your online business.
However, these tactics are not the only ones that you can use. The key is to find out what works best for your niche, products, and audience, and optimize your campaigns accordingly. You should also monitor your results, measure your ROI, and learn from your successes and failures.
If you need any help with your eCommerce marketing, please feel free to contact me. I’m happy to assist you with your goals and challenges.
