You have a Shopify store. You have a product or service that you believe in. You have a story to tell.
But you’re not getting the results you want. You’re struggling to attract customers, convert them, and keep them coming back.
You’re not alone. Many Shopify store owners face the same challenges. They’re competing in a crowded and noisy market, where customers have endless choices and high expectations.
But there’s a way to stand out. There’s a way to make your Shopify store remarkable. There’s a way to grow your sales and profits.
It’s not about following the latest trends or copying what others are doing. It’s not about spending more money on ads or inventory.
It’s about doing things differently. It’s about doing things better. It’s about doing things that matter.
In this blog post, I’ll share with you how to make your Shopify store remarkable by applying these principles:
- Validate your offering before you launch
- Design your website for humans, not robots
- Experiment, measure, and improve constantly
- Delight your customers and make them loyal
- Be disciplined and avoid burnout
Let’s get started!
Validate Your Offering Before You Launch
The first step to making your Shopify store remarkable is to validate your offering before you launch. This means testing your product or service with real customers and getting their feedback.
Why is this important?
Because it can save you a lot of time, money, and frustration. It can help you avoid launching something that nobody wants or cares about. It can help you find your product-market fit and validate your value proposition.
How do you do this?
You can use platforms like TikTok and Facebook groups to reach out to your target audience and share your idea. You can post organic videos or ask questions and see how people react. You can get honest opinions and insights from potential customers.
If you get positive feedback and interest, you can move forward with confidence. If you get negative feedback or no engagement, you may need to pivot or improve your offering.
Design Your Website for Humans, Not Robots
The second step to making your Shopify store remarkable is to design your website for humans, not robots. This means creating a website that is easy to use, attractive, and trustworthy.
Why is this important?
Because your website is your online storefront. It’s where you showcase your products or services, tell your story, and persuade visitors to buy from you. It’s where you make the first impression and build the relationship with your customers.
How do you do this?
You can use professional Shopify themes that match your industry and style. You can also avoid customizing your theme too much if you don’t have design skills, as this can create inconsistencies and errors.
You can also use tools like Google Analytics and Hotjar to understand how visitors interact with your website and identify any issues or bottlenecks. You can track metrics like bounce rate, time on site, page views, heatmaps, recordings, etc.
Some of the best practices for website design include:
- Simplifying the checkout process and reducing the number of steps and fields
- Highlighting the key product details, benefits, and features on the product page
- Displaying trust badges, reviews, testimonials, and social proof throughout the website
- Ensuring mobile responsiveness and consistent branding across all pages
Experiment, Measure, and Improve Constantly
The third step to making your Shopify store remarkable is to experiment, measure, and improve constantly. This means testing different elements of your website and marketing campaigns and finding the best combinations that maximize your conversions and profits.
Why is this important?
Because the market is constantly changing. Customers’ preferences, behaviors, and expectations are evolving. Competitors are innovating and disrupting. You can’t afford to stay stagnant or complacent.
How do you do this?
You can use tools like Optimizely or Google Optimize to run A/B tests on different offers like free shipping thresholds, BOGO deals, discounts, etc. You can also try different landing page layouts and flows using tools like Shogun or Zipify.
Some of the things you should test include:
- Pricing, images, descriptions, headlines, and CTAs on your product pages
- On-site messaging, pop-ups, banners, and widgets on your website
- Email/SMS workflows, subject lines, copy, and timing for your marketing campaigns
You should let your tests run for at least a few weeks before concluding statistical significance. You should also track the impact of your tests on key metrics like revenue per visitor (RPV), average order value (AOV), customer lifetime value (CLV), etc.
Delight Your Customers and Make Them Loyal
The fourth step to making your Shopify store remarkable is to delight your customers and make them loyal. This means getting them to buy from you repeatedly and spend more over time.
Why is this important?
Because acquiring new customers is expensive and hard. Retaining existing customers is cheaper and easier. Loyal customers are also more likely to refer others to you and become your advocates.
How do you do this?
You can use tools like Typeform or SurveyMonkey to create post-purchase surveys and understand why customers bought from you and what their needs and preferences are. You can embed these surveys in your thank-you page or email receipt.
You can also use tools like Klaviyo or Omnisend to set up automation for cart abandonment and browse abandonment flows. These are email/SMS sequences that remind visitors who left items in their cart or browsed products without buying to complete their purchase.
Additionally, you can use tools like Smile.io or Loox to offer loyalty programs, personalized recommendations, cross-sell/up-sell offers, referral programs, and other retention tactics that incentivize customers to buy more from you.
Develop Discipline and Avoid Burnout
The fifth and final step to making your Shopify store remarkable is to be disciplined and avoid burnout. This means being persistent and resilient in the face of challenges and failures. It also means being passionate and purposeful in your work.
Why is this important?
Because running a Shopify store is not easy. It’s not a get-rich-quick scheme. It’s a long-term journey that requires hard work, dedication, and patience. It’s also a rewarding journey that can bring you joy, fulfillment, and freedom.
How do you do this?
You should focus on solving real problems and adding value to your customers, rather than chasing vanity metrics or trends. You should also block time for strategic work rather than getting stuck in the weeds. You should prioritize the most impactful tasks and delegate or outsource the rest. You should also automate where possible to save time and energy.
Moreover, you should take care of your physical and mental health. You should get enough sleep, exercise, nutrition, and hydration. You should also take breaks, meditate, relax, and have fun.
By following these tips, you’ll be able to avoid fatigue and stay motivated.
Wrap Up
Growing a Shopify store is not easy, but it’s not impossible either. By validating your idea, optimizing your shop’s design, rigorously testing, boosting lifetime value, staying disciplined, and avoiding burnout, you’ll be able to significantly improve your Shopify store’s performance.
